My first Mac I bought not because of the OSes, but because of the design, t. to. still can not figure out how to buy a gray- black plastic bricks heated processors. You are that they fry the pancakes?.
In general, I bought it after we have rested from the office all laptops. And it was like 3 years ago, but today we do not go about it.
After buying a MacBook, which I use to this day, I began to follow the news from the world of Apple, but when opened in Murmansk, a dedicated mono brand shop ' McIntosh ' ( at the moment it is called Ru Store), I was wondering what the guys in the . to. recent examples of single-brand technology companies have died in a few years ago. But, they were known or shirpotrebovskie Sony and Samsung, and then Apple with a relatively small market share around the world.
It took more than a year, but any positive changes I have not noticed. Ru Store is a small shop selling mestyachkovym components. Yes, in their present range of products Apple, but it also has and still have a few vendors in the city. At the same time showcase Ru Store for the past months are empty, and therefore most likely a problem with working capital and goods virtually mess, only to order.
This post I want to show the guys from Ru Store the obvious flaws in their marketing and possibly help, especially as they have repeatedly helped me board, and a couple of times and the product. :-) Just a little. marketing advice can take advantage of any. who currently have this requirement.
As I wrote a number of times the problem - a range of. How can you position yourself as the store the products Apple, if it is virtually absent. Consumers want to touch, taste and even more so if it is innovative and not like all the computer equipment.
If you do decide to introduce its range of products by consumers, then let it be appropriate to the main range, which is not true of conservative HP.
promotion.
It is? .
You can certainly find fault with what my conclusion is not drawn to the result of a full investigation, but your loyal audience before the narrow and few in number, that reach out to her great effort and investment is required.
I've seen a few of your ads in glossy magazines, but your marketing does not know can be seen that the number of readers of magazines in Murmansk is comparable with the statistical error. Why spend a small advertising budgets for bad events?.
And the advertising itself, what was it? . ;).
There is no budget, using non-standard methods, cross- promotion, configure community around them. Especially since you are quite sociable and are always ready to help. A good example, which is perfect for Murmansk, suggest the guys from. prostomac. com.
We in the city IMHO this is an example of a great partner - Las galletas. In stock: quality design facilities, excellent cuisine, a good reputation and that is not unimportant WiFi.
Be innovators, guerrillas hit a point, gather the people around him for a cup of coffee, presents a new Mac- compatible games, organize workshops and you will do better than now. Need help? .
Until Friday, October 9, you can in the comments on this post, to describe their marketing problem, and I will give you the most useful solution in a separate post.
And the owners of blogs, FaceBook, websites, forums on topics of business, marketing, advertising and PR, from advertising on their resources this campaign '. Ask a question about marketing, get a free consultation. ' Get me an overview of the resource and a link to it ( your actions on the advertising of this post will keep track of backlinks, as well as a link to your post in the comments to this post.
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